Weekly VentureSquare Stories are summaries of some of the week’s top posts relating to the Korean startup and venture Industry.
Shall we have a meeting? – Park Woong-hyeon
This book describes the process of four different advertisements made by the worlds top advertising agency TBWA. Pages are made up of records of meetings from a 7 year copywriter at TBWA, Kim Min-cheol. Advertising companies have the job of showing a company’s good points to people better than the company can itself. It shows the process of ideation in a way that’s easy for the reader to follow. Throughout the ideation process advertising copies and drafts are included so it is possible to see how the process worked and got to the final product.
After reading the book, mostly I felt relieved. It was good to see that it was not just me getting confused and getting everybody to tear out their hair during ideation. I felt relieved that this process could in fact produce good results. It was enjoyable reading it after recently reading “Rework” which was a “Meetings are the worst!” type of book. “Shall we have a meeting?” ended up being a welcome gift to a person like me who loves creating ideas through meetings in an equal environment.
Since last year I’ve talked to a lot of people about the IT trends this year. After discussing the future of the IT industry and upcoming changes not just in this area but also our everyday lives, I put together everyone’s ideas into what you see above. I hope it can be of some help to some people. Three main trends listed in the top left corner are industry (yellow), technology (grey), strategy (red). Under that is list of the eight main IT trend keywords which are also numbered on the graphic.
- Cloud computing
- Big data
- Social service platform
- Smart device
- Natural user interface
- Digital content
- HTML5
- Smart work
What’s makes a real “smart” TV?
This year at CES 2012, Smart TVs were an important talking point. Of
course Samsung Electronics and LG Electronics are heading in the right
direction with new interfaces other than touch, but I myself prefer
something a bit different. Rather than the TV just getting smart, I
believe screens need to be able to sync and connect with smartphones and
tablets in order to make the TV “smarter”. In the end I don’t think that
app stores, web browsing or searching via keypads are important for
smart TVs. Another person mentioned that DLNA’s approach was more
important (seen in the video below) but I believe this type of approach
would not be easy.
Kang’s Speech at the University of California, Irvine
Mayor Sukhee Kang recently delivered a powerful commencement speech for the Social Ecology Class of 2011 at the University of California, Irvine. Kang was elected as the Mayor of Irvine in 2004, becoming the first Korean-American mayor of a major city in the U.S. Reelected in 2008, he is also currently running for congress as a democrat.