페이스북 페이지에 타임라인이 적용되면서 커버 이미지와 탭 이미지의 활용이 페이스북 마케팅 담당자들에게 초미의 관심사가 되었습니다. 다른 기업들은 어떻게 타임라인을 활용하는지 한번 살펴보았는데요, 30개의 페이지 커버를 슬라이드로 만들어보았습니다. (아래 화살표를 클릭하시면 차례로 보실 수 있습니다.)
var servicePath=”http://venturesquare.net”; var blogURL=”http://venturesquare.net”;function TTGallery(containerId) {
this.containerId = containerId;
this.container = document.getElementById(this.containerId);
this.container.style.filter = “progid:DXImageTransform.Microsoft.Fade(duration=0.3, overlap=1.0)”;
this.container.style.textAlign = “center”;
this.container.style.width = “100%”;
this.container.instance = this;
this.numImages = 0;
this.imageLoaded = 0;
this.offset = 0;
this.src = new Array();
this.caption = new Array();
this.width = new Array();
this.height = new Array();
this.imageCache = new Array();
this.container = null;
};
TTGallery.prototype.appendImage = function(src, caption, width, height) {
this.numImages++;
var imageCache = new Image();
imageCache.src = src;
this.imageCache[this.imageCache.length] = src;
this.src[this.src.length] = src;
this.width[this.width.length] = width;
this.height[this.height.length] = height;
this.caption[this.caption.length] = caption;
};
TTGallery.prototype.getControl = function() {
var control = document.createElement(“div”);
control.style.marginBottom = “10px”;
control.className = “galleryControl”;
control.style.font = “bold 0.9em Verdana, Sans-serif”;
control.innerHTML = ‘(‘ + (this.offset + 1) + ‘/’ + this.numImages + ‘) ‘;
return control;
};
TTGallery.prototype.getImage = function() {
var image = document.createElement(“img”);
image.instance = this;
image.src = this.src[this.offset];
image.width = this.width[this.offset];
image.height = this.height[this.offset];
image.onclick = this.showImagePopup2;
image.style.cursor = “pointer”;
return image;
};
TTGallery.prototype.getCaption = function() {
var captionText = this.caption[this.offset];
captionText = captionText.replace(new RegExp(“&?”, “gi”), “&”);
captionText = captionText.replace(new RegExp(“<?”, “gi”), “”);
captionText = captionText.replace(new RegExp(“"?”, “gi”), “\””);
captionText = captionText.replace(new RegExp(“‘?”, “gi”), “‘”);
var caption = document.createElement(“div”);
caption.style.textAlign = “center”;
caption.style.marginTop = “8px”;
caption.className = “galleryCaption”;
caption.appendChild(document.createTextNode(captionText));
return caption;
};
TTGallery.prototype.show = function(offset) {
this.container = document.getElementById(this.containerId);
if(this.numImages == 0) {
var div = document.createElement(“div”);
div.style.textAlign = “center”;
div.style.color = “#888”;
div.style.margin = “10px auto”;
div.style.font = “bold 2em/1 Verdana, Sans-serif”;
div.innerHTML = ‘‘;
this.container.appendChild(div);
this.container = null;
return;
}
if(typeof offset == “undefined”) {
this.offset = 0;
} else {
if(offset = this.numImages) {
this.offset = 0;
} else {
this.offset = offset;
}
}
if(this.container.filters) {
this.container.filters[0].Apply();
}
this.container.innerHTML = “”;
this.container.appendChild(this.getControl());
this.container.appendChild(this.getImage());
this.container.appendChild(this.getCaption());
if(this.container.filters) {
this.container.filters[0].Play();
}
this.container = null;
};
TTGallery.prototype.prev = function() {
this.show(this.offset-1);
};
TTGallery.prototype.next = function() {
this.show(this.offset+1);
};
TTGallery.prototype.showImagePopup1 = function() {
this.showImagePopup();
};
TTGallery.prototype.showImagePopup2 = function() {
this.instance.showImagePopup();
};
TTGallery.prototype.showImagePopup = function(offset) {
try {
open_img(this.src[this.offset]);
} catch(e) {
window.open(this.src[this.offset]);
}
};
//
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&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile26.uf.tistory.com/image/193A9A504F5569182AFEE5″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
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&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile2.uf.tistory.com/image/113413504F55691932C1F3″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
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&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile24.uf.tistory.com/image/193B50504F55691A2B09EF” alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile7.uf.tistory.com/image/142E1E504F55691B4122DC” alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
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&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile29.uf.tistory.com/image/16356F504F55691C320606″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
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&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile5.uf.tistory.com/image/1458B4504F55691E02CFB3″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile27.uf.tistory.com/image/193564504F55691E31A43A” alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile24.uf.tistory.com/image/1632C8504F55691E347D33″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile10.uf.tistory.com/image/163A80504F55691F2B3127″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile22.uf.tistory.com/image/1644BE504F55691F1D6B80″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile10.uf.tistory.com/image/12322C504F55692036B00A” alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile2.uf.tistory.com/image/12354B504F55692032C185″ alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class=”imageblock center” style=”text-align: center; clear: both;”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src=”http://cfile9.uf.tistory.com/image/193418504F556920333ADD” alt=”사용자 삽입 이미지” /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
우선 적용한 곳과 적용을 하지 않은 곳은 시각적으로 확연한 차이가 났는데요, 타임라인 적용을 하지 않은 기업은 얼른 적용을 시켜야 할 것 같습니다. 타임라인이 좀 더 기업을 잘 나타내고 있는 것 같아 보이는데요, 3월 20일 후에는 일괄 적용되니 얼른 준비해야 할 것 같습니다.
대게 커버 이미지와 탭 이미지의 컨셉을 통일시킨 모습을 볼 수 있었고요, 노출되는 탭의 경우 이벤트나 위치같은 기업을 알리는 가장 중요하고 기본적인 것들을 노출시키고 있습니다. 특이한 것은 instagram 탭을 활용하는 경우가 많았는데요, 아무래도 감성적이고 소셜적인 기능까지 합쳐진 instagram이 페이스북의 새로운 타임라인과 잘 어울리는 듯 하네요.
한가지 특이할만한 점은 국내 기업 페이지의 경우는 마일스톤을 아직 잘 활용하고 있지 못하고 있는 것 같습니다. 해외 기업 페이지의 경우는 마일스톤을 정말 잘 활용하고 있었는데요, (기업 페이스북 페이지 타임라인 적용 업그레이드 주요사항)에서 이야기했던 것처럼 마일스톤은 페이스북 페이지를 기업 연감으로 활용할 수 있게 해 주는 것 같습니다.
페이스북 페이지의 타임라인의 변화로 페이스북 페이지가 기업 홈페이지로서의 역할을 더욱 충실히 해내고 있는 것 같고요, 타임라인에서 중요한 것은 커버 이미지와 탭 이미지, 디폴트로 노출되는 3개의 탭에 어떤 것을 넣을 것인지 그리고 마일스톤의 활용이 가장 중요한 것 같습니다.
글 : 이종범
출처 : http://comdozer.com/316