Greenmonster has upgraded its mobile journal writing platform Flava by adding introducing a new web platform. The service began as an iOS diary app development project back in early 2011 with the goal of unleashing iphone’s multimedia journaling capacity within a single app interface.
Flava debuted as a paid app for iPhone users in the second half of 2011. A week after the initial release, the app was featured in iTunes’ “New and Noteworthy” category from 105 countries including the US, Japan and China. Two weeks later, Flava was featured once more in the “What’s Hot” section of iTunes stores in the US, Canada and China.
Gaining confidence from initial positive market response, Greenmonster moved forward with the more ambitious goal of turning Flava into a cloud based multiplatform service. Flava dropped the price barrier in order to acquire more users along the way and raised close to half a million US dollars in its first round of venture capital funding.
In the third quarter of 2012, Greenmonster introduced the Flava Android app, enabled cloud back-up of user data and also released a 2.0 version of the iOS app with a major UX/UI renewal. With the introduction of cloud back-up, it was only a matter of time before Greenmonster would eventually come up with a web version of Flava. However, few could have anticipated Flava’s web counterpart to arrive as early as January 2013.
“It might appear that we’re doing too much too fast. However, all these product line-ups have been envisioned as early as late 2011. We’ve been working consistently to materialize our big picture throughout 2012 and things are just becoming more visible now” said Daniel Ha, CEO of Greenmonster.
Daniel commented, “Making journal writing easier with smartphones was only half of the job. We wanted Flava to become a cloud based multiplatform service so that our users can rely on Flava for lifetime continuity of journal keeping.” The web version was conceived by high demand from Flava users’ to access their Flava timeline on a bigger screen so that they could do more with moments and thoughts briefly captured with the mobile app.
If you’re all about keeping tabs on your life then definitely give this service a look. Flava can be downloaded for both iOS and Android, or accessed via the new web login.
Flava – Moments become treasures from Greenmonster Inc. on Vimeo.
You must be logged in to post a comment.