SoftBank Ventures announced its 800 million won investment in Healcerion at the end of July, a startup which develops ultrasound medical devices. The company offers medical diagnosis via ultrasound technology through PCs, smartphones and tablets. Healcerion’s pocket size device is comfortable to carry and has a high quality video display which is good enough to be used for real medical purposes. Moreover, the price is only 5-10% of general devices on the medical market.
“The ultrasound device market has grown gradually with no big change since its emergence in the late sixties. However, Healcerion will bring innovation to the market with subminiature devices of extremely low price thanks to the invention of smart devices. I look forward to a new era in which small but strong companies will lead the market with the creative fusion of ‘smart’ IT products and medical expertise.” said Alex Kim, Principal SoftBank Ventures Korea.
CEO Jeong-weon Ryu of Healcerion talked of his strong ambition to enter advanced markets such as the US and Europe. He also hopes to contribute to saving lives in developing countries where people barely have access to medical care for economic reasons. For now, he plans to focus on the mass production of devices.
Healcerion plans to demonstrate its social responsibility by attempting to join a campaign for reducing maternal mortality which is sponsored by the Bill & Melinda Gates Foundation, and ECHO project, an educational program to train medical forces, as well as various cause marketing held by international organizations.
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