Men’s fashion and ecommerce website ‘Stripes’ has launched a new website and received an undisclosed amount in investment from LG Household & Health Care
Stripes originally launched in 2013 as an in-person consultant service that visited customers, taking measurements and recommending clothing. Since then, the service has grown by 200-300%, and using size data from around 60,000 customers, it has developed a “new fit patterning” platform that creates custom clothing.
The relaunch of Stripes’ website introduces a direct custom order option that lets customers living in remote areas, or those with no time, to order right from the website. The upgraded service means customers can receive custom and better fitting clothing than ready-made products by combining the designs of existing collars, cuffs and pits as desired.
It’s also the first time LG Household & Health Care has put venture capital into a startup, and Stripe’s existing investor Stone Bridge Capital says it will continue to support growth of the company. In addition to the funding from LG, the startup is looking at other potential partnerships and possibly expanding into the male grooming market.
“Stripes’ goal is to not only provide good fabrics in just the common 95, 100, 105 measurements, but to be able to help customers wear clothes that fit with the designs that they want. The renewal of our website is the second step towards this goal,” says Stripes CEO Steve Lee. “We will lead innovation in the men’s fashion industry through data-based technology and our own production infrastructure.”
