Hit The Tea is an interesting new startup which sells tea online, but has a unique marketing strategy to attract young tea drinkers. While that may sound odd, the branding mostly consists of food-related names like ‘meatlover’ and ‘Jeju carrot cake tea’ that definitely make you look twice.
Teas sold through the website are blends of different types of tea leaves which are fused together to create new flavors. This includes some interesting combinations like dried fruit such as banana mixed into teabags with standard tea, and scorched rice with green tea. It gives the company’s product a distinct uniqueness from other much plainer teas on the market.
Hit The Tea also puts a big focus on corporate responsibility and makes its teabags entirely out of cornstarch, while its packaging is all environmentally friendly paper. In addition to this, the company offers donations to well-known water charity water.org.
So far the reaction to the new product has been positive, and before the launch over 3000 people applied for a 30 person preview event. The target audience for Hit The Tea are those in their 20s and 30s, and in the future CEO Hwang Sung-ho says that he plans to make recipes based on ideas and suggestions from this age group.
To check out what Hit The Tea has to offer, check their website here.
