New startup Picup has launched its brand-influencer marketplace which allows for sales and purchases across multiple popular social media platforms.
Picup is an escrow-based service and connects brand with influencers to buy and sell content online. Influencers can sell content through campaigns, social channels, content and postings, while brands can purchase content by inviting influencers, reviewing proposals and creating campaign info.
The company carried out 16 campaigns with 10 companies such as GS Caltex, Baeminchan and Nestlé over its closed beta period. It found success with a beauty Instagram campaign that included MCs, announcers, weather presenters, and gained 1 million organic views through YouTube. Following this, the open beta version of the service was launched on November 1.
Influencers who have joined and taken part in campaigns for Picup have an average of 68,000 followers, 79,000 YouTube subscribers, 4700 visitors per day and 2100 Facebook friends.
